Results of this campaign proved to be useless, and Coca-Cola, instead of keep attacking Question and deny the veracity of the results and a brand-new set of ads wasĭisplayed with the sole purpose of saying Coke was better than Pepsi. Respond and fearing an enormous market share drop, became too paranoid andĭefensive towards the Pepsi Challenge. Results, PepsiCo quickly started to exhibit them in a TV campaign, showingĬustomers taking the test and picking Pepsi over Coke, much to their ownīattlefield, The Coca-Cola company in the early 1980s, feeling compelled to Preferred Pepsi over Coke, often by large margins. Remarkably, every Pepsi challenge concluded that Americans Representative reveals the two bottles so the taster can see which one they To blind taste one cup filled with Pepsi and another with Coca-Cola, and pick Going around shopping malls across the United States and asking regular people This legendary marketing promotion consists on sales representatives Revolutionary way to do so, which the company keeps ongoing: The PepsiĬhallenge. Pepsi was still tasting the waters and desperately looking to aggressively earnĬustomers’ preference, create awareness around the brand and take on Coke. Reputation and engaged millions of happy clients around the brand. WithĪn outstanding customer loyalty, solid distribution channels and effectiveĭirect communication with consumers, Coke quickly built a prestigious Held the number #1 position in the Carbonated Soft Drinks market for decades. ThisĪrticle aims to breakdown one of those defining moments: The Pepsi Challenge of Profitability and create buzz, there were also some critical ups and downs forĮach one of the companies, which shaped the history of this dispute. Even though, in the long run, The Coca-Cola Company and PepsiCo wereĪble to leverage these viral campaigns to sustainably increase their Marketing strategies and advertising campaigns which directly targeted oneĪnother. In the Cola Wars, back in 1970, both companies have mutually engaged in ![]() ![]() Since the beginning of their very own coexistence
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